Core Values Consulting https://www.corevaluesconsulting.com An Integrated Marketing Agency Thu, 02 Mar 2017 17:01:37 +0000 en-US hourly 1 https://wordpress.org/?v=4.8 https://www.corevaluesconsulting.com/wp-content/uploads/2013/12/cropped-logo-512-32x32.png Core Values Consulting https://www.corevaluesconsulting.com 32 32 Three Simple Tips for Writing a Blog Article https://www.corevaluesconsulting.com/three-simple-tips-writing-blog-article/ Thu, 23 Feb 2017 22:20:07 +0000 https://www.corevaluesconsulting.com/?p=10454   Have you ever sat down to write a blog article and stared at a white screen?  Writing is a difficult enough process without knowing where you’re going with your ideas, how to frame them, make them understandable, and format them with the reader in mind.  There is something that all blog writers can do ...

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Have you ever sat down to write a blog article and stared at a white screen?  Writing is a difficult enough process without knowing where you’re going with your ideas, how to frame them, make them understandable, and format them with the reader in mind.  There is something that all blog writers can do about these challenges, they can use the following three simple tips for writing a blog article.

 

Tip 1: The 5 Paragraph Message Format

One of the biggest challenges to writing blogs consistently and quickly is overcoming the challenge of knowing how to write a piece of work in the first place.  The five paragraph formula is an excellent starting point for doing this. The five paragraph formula puts an introduction at the the head of the article, allows for the explanation of a set number of ideas in the 2nd, 3rd, & 4th paragraphs – then wraps it up with a solid conclusion and/or a call to action.

Tip 2: Make Your Article Readable and Understandable

Starting in the introduction, a great blog article must be easily readable and understandable.  As the author and the designer of the interaction with your business or blog it’s up to you to decide how you want your audience to interact.  However, you should always be focused on getting your message across to the widest possible audience.  This means writing in the clearest language you can, and writing in a manner so that readers can easily pick-up your ideas.

Tip 3: Focus on Formatting

One of the best ways to help readers understand your ideas and thesis is to write in short blocks of text and to highlight important parts for them to remember.  This means keeping your paragraphs short and to a point.  Make sure you stay on topic in each paragraph and use things like headings, quotes, pictures, videos, or similar to call attention to the fact that you’ve honed in on a specific topic.  Remember that your reader is busy and wants to get through your content faster than you want them to.


Watch us Write this Very Article Using Tips, in This Video

 

Keep Working At It

In a frenzied business world, where everyone has a growing list of things they have to do, keeping your articles focused, understandable, and consistent should be your goal.  If you learn these three basic tips for writing a blog post you’ll be able to adapt them to a wide range of styles and audiences.

Thanks for reading, if you have other tips or tricks for writing a great article, please share them in the comments.  We want to highlight additional tips and tricks for writing a blog post in future articles.

 

 

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Three Simple Tips for Writing a Blog Article All blog writers can do use these three simple tips for writing a blog article. This article covers the basic format of successful blogwriting. adding a blog to wordpress,how to post on wordpress,writing a blog,blog
There is No Such Thing as “Bottom of the Barrel” Clients https://www.corevaluesconsulting.com/myth-bottom-barrel-clients/ Thu, 16 Feb 2017 20:56:31 +0000 https://www.corevaluesconsulting.com/?p=10435   I’ve come across an interesting thing lately.  We know that in this age of data mining and personalized browsing, that Google and Facebook are in a war to figure out who can provide the most creepily prescient suggestions in  their advertisements.  I know, it’s all about machine learning, my habits, blah blah.  But sometimes ...

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I’ve come across an interesting thing lately.  We know that in this age of data mining and personalized browsing, that Google and Facebook are in a war to figure out who can provide the most creepily prescient suggestions in  their advertisements.  I know, it’s all about machine learning, my habits, blah blah.  But sometimes I’m convinced they put something in front of me, just to get my goat.  Recently, they put this headline in front of me:

 



To be fair, it’s not so much recently as it is consistent.  For weeks I’ve been seeing this and similar messages.  Here’s the formula.  Slick, attractive, preppy, urban, and obviously successful professional profile sharing the key to earning $95k (insert a ridiculous #) per month.  The secret, price your product at 3 times your rate and watch the clients pour in.


Trust Me, I Look How You Want to Feel

“Dear Core Values Consulting, I’ve been saving in my piggy bank, please take my cash…” 

~ said no-one ever

 

In actuality the formula isn’t without a nugget of truth.  Your clients and your price strategy are definitely related. If you price you materials at $20k, you’re probably looking at enterprise level clients.  Presumably, you have the capabilities to deliver or to capabilities to get to the point where you can deliver that level of service.  From the opposite perspective, pricing your product low is going to attract clients who are looking for the lower price points.

 

Lower Price Points

At some point in moving down the pricing continuum – from the $20k above, to …let’s say $150 you’re going to reach a prospective client that is not really ready to engage in web design, SEO, and/or social media management.  Is that bad?  No, not if you’re open, honest, and upfront to both yourself and prospective clients regarding the value of your time.   After all, we live in a world where it is absolutely possible to get a website for $150, and probably less.  But, if you’re a buyer, I’d caution against that extreme too.

Buying a website is akin to buying a new car.  You can buy the cheapest car you can find, but at some point as you seek the cheapest product, the better value isn’t the cheapest price up front.  And the same works as you start going more expensive too.  The better value isn’t necessarily the more expensive car once you reach a certain point.  Somewhere between (or the entire spectrum) between a Kia and an Acura sit the middle 80% of cars that return a solid value when compared with the extremes.  I digress

 

More on Customers & Different Price Points

Customers have different price points but that should be expected.  This is business, not fantasy.  Some customers will have deeper pockets for the delivery of product but they will be much harder to find.  Here’s what you can probably expect.

You can expect the number of clients with budgets 2x as high as a given rate to be 1/20th as common.  So if you’re looking at 1000 clients with a minimum of $500 budgets, there’s going to be 50 with $1k budgets, 3 with $2k budgets, and a small chance that 1 will have a $4k budget.

Of course, the pool of potential business owners is much more vast than the 1000 listed above, but it lays out a basic calculus for client value. The 3 clients with $2k budgets will, by rough logic, equal the same revenue as 12 of the $500 clients.  Of course 3 clients are much easier to manage from a scaling up, production, and client engagement perspective – so that’s preferable from an effort perspective.  You can maximize your revenue and minimize your work focusing on landing these gigs.  Right?

Well, that depends, can you land all those gigs?  Because you’re not the only production house in town.  Web designers are as common as oil change shops, maybe even more so.  And the production value between one designer to the next is more varied.  If a person has ever been worried about taking their car into a Jiffy Lube, they should be doubly cautious about taking their business to a random web designer.  The web designer can do more damage to their business than a bad oil change can to their car.  We’ll talk about this soon.

 

Bottom of the Barrel Clients?

Have you guessed who the “bottom of the barrel” clients are yet?

That’s right, they’re the clients with lower price points.  In this marketing paradigm, anyway.  This is the part that gets me riled up.  A client shopping for a good deal is most certainly not a bottom of the barrel client, they are conscientious of their budget.  While true that they may not be able to afford your services (if you’re the $20k enterprise level developer, or SEO guru)..but they may not always be that way.

This is a banal statement though.  No kidding, we ALL know 100 businesses who can guarantee us they will make it.  If we can just wait for them to succeed we’ll be paid back, totally.. Sadly, that’s something you start to hear a lot as a business service provider – and it sets you up to be jaded (and susceptible to the kind of marketing that this whole article is about).

Clearly, only a small number of businesses will actually will make it long-term… why?  Financial reasons, life reasons, market reasons, and 1000 other reasons.  I bet you $1 that if they aren’t working with you as a web developer or SEO guru, that’s one of the key reasons their business failed.

 

Keys to Success

As service professionals, we should be cognizant of the level to which we intend to serve our clients.  That means, that in addition to fulfilling a service or product (web design or SEO or anything else), we should seek to understand where we exist in our prospective and existing clients’ business plans.  Simply put, we can’t serve websites like we’re serving a pizza.

A website for a business is a personal reflection of the essence of that business.  Whiz-bang gadgets are cool, but if they don’t reflect the client, they’re a distraction.  Likewise, if we’re seeking the cash cow, we’re going to lose sight of the opportunity to be part of greatness.  The hunt for unicorns is not so simple as listening to someone else’s’ marketing pitch, paying into their system, scoffing at “bottom of the barrel clients,” and watching your business be successful.  Still, if you want to give someone else your $ to give you bad ideas for building a business, that’s the kind of decisions you’re paying yourself to make.

Arguably, you have the ideas backwards on this.  This whole deceptive marketing platform – playing into your anxiety and frustration is cashing in on you having it backwards.  The whole pitch is to get you chasing unicorns and shelling out cash the whole time.  You should be creating deep value, intense, supportive relationships with your clients.  You should be providing them more value than they’re paying for.  And you may not realize it, that by doing this you may be a big part of their success.

 

Successful Clients are Ever-Green Clients

Evergreen content is an SEO phrase meaning great, timeless material, that once posted – drives visits for years.  It’s always fresh.  It’s the holy grail of the content development wing of SEO.  And a great blog will be heavily evergreen.  An evergreen client, in this same sense, is one that continues to seek a relationship with you as a service provider for years.  You create evergreen content deliberately, and you earn evergreen clients deliberately.  If you’re deliberately unsupportive of clients in search of cash-cows, you’ll only ever have transitory relationships.. and you’ll be missing the opportunities that come from helping another business achieve wild successes.

If that’s your goal, we’ll happily support them.  We don’t see them as bottom of the barrel, we see low price point businesses as poised to do great things.  And we’ll deliver more product than they pay for every time.

 

 

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5 Simple Ways to Add Value and Improve SEO on the Weekend https://www.corevaluesconsulting.com/improve-seo-weekend/ Sun, 12 Feb 2017 18:42:07 +0000 https://www.corevaluesconsulting.com/?p=10419 You work hard during the week and you should take your time to relax on the weekend.  But, if you’re like me and all you think about is how to improve, increase, engage traffic to your website and create additional value.. it can be awfully hard to set down the laptop emerge once again into ...

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You work hard during the week and you should take your time to relax on the weekend.  But, if you’re like me and all you think about is how to improve, increase, engage traffic to your website and create additional value.. it can be awfully hard to set down the laptop emerge once again into the daylight.  

The good news is that whether you share more in common with a cave troll, or alternatively if you can’t stand the idea of becoming one with your desk, you can do five simple things – even on your day off that will improve your website and SEO.

 

Monitor

This is super easy to do once you set it up.  And we’re not talking about trying to find a great tool to view your Mom data on your phone.  Just simple tools to allow you to see how much traffic you received over the weekend.  You’re going to be checking Facebook anyway, don’t kid yourself.  While you’re doing it, switch to any one of a number of apps that connect with your Google Analytics accounts and provide insights to take note of.

 

Plan

SEO & client engagement is built off establishing and carrying out a good plan.  And in general a successful marketing and business is usually predicated on having a plan.  If you don’t already set up some time to create your plan for the next week, you may be surprised to find out how much more effective it makes you on Monday morning.

In fact, making a good plan changes many habits you have during the week.  On Monday you can jump right into whatever you had planned out over the weekend.  This is great, the weekend gives you leisure and perspective.  Once you’re in the trenches on Monday morning, you often lose perspective, and it becomes a “gosh-by-golly” approach to work.  “I’ll just check my email and see if anything in there requires me to do something..”  


Core Values Consulting uses Wunderlist to Create Quick Notes

Planning doesn’t have to be anything more than a couple notes as they come to mind about what to do during the week.  A note to write an article about 5 things you can do for SEO on the weekend perhaps?   Wunderlist is a fantastic tool to use for this.  It’s simple and you can use ti to remind yourself of things you want to accomplish on certain days, weeks, accts.  You can create sub-folders so that your notes for one topic are separated from another.  And it syncs between all your devices and computers.

 

Engage

“But didn’t you just say this was a few simple things you can do over the weekend – while I’m being leisurely and stuff?”  Yes, that’s the idea still.  So, let’s walk through this.  How can you engage your customers or website visitors over the weekend?  How can you improve their website experience, and make them want to see your content more than your competitors?  It comes down to being innovative as well as creative.

The first thing you should do is never let a message go unanswered for a couple days.  Remember, it creates a lot of anxiety for people, and business owners, to reach out to you.  They usually will look at your info several times over the course of hours or days before calling, and once they’ve called, emailed, or texted they just want the call to be over (initially).  And if they’re reaching out to you on a weekend, this puts you in a tough spot.  You sure as heck don’t want a customer call interrupting your 7 year olds birthday party.

To solve this, it depends on which medium you’re customers reach out to you on.  Hopefully many mediums, but that’s a topic for another day.  Let’s cover a few ideas below.

Telephone

This is as simple as leaving a message, but in that message consider leaving instructions for alternative ways to contact you.  Text, instant message, Facebook, Facebook messenger.  And consider asking for alternative ways to contact.  A lot of people screen their phone calls, and you’re still probably going to be an unknown # when you call back.  Phone tag is a death spiral.  Offer and capture alternative ways to contact.

Text

Prepare a simple response.  “Hey, [name]!  Thanks for reaching out to me about [thing], I have a family event today, I will get back to you first thing Monday morning, is that ok?  Or is there a better time to contact you?”  A formulaic response does not have to be informal.  It can sound as if you’re having a conversation with someone, and one like this has the added benefit of seeking their input on your plans.  It helps put the whole conversation at ease come Monday morning.

Instant Message/Facebook Messenger

Most of these have the option now-days to provide an auto response to all messages coming in.  Be deliberate and be conscientious in creating an auto response.  Something like, “I’ll get right back to you.” best mean you’re already picking up your phone to get right back to someone.  A broken promise and an unanswered message are both in the same realm on this topic and lead to no business for your efforts.  Consider something to the effect of “Thanks for your message, can I get back to you shortly?” … Then make sure to get back to them – maybe by adding it to your notes in Wunderlist 🙂

Email

Again, auto-responders are great in that they create engagement, passively.  However, saying “Sorry I can’t get back to you right now, I’ll get back to you as soon as possible.” sucks.  If I send you an email on Friday at 5:01pm, and get this, I’ve written it off long before Monday.  I kind of figure you’re not going to get back to me.  You can, however, offer alternative ways to contact, or even guaranteed times to respond in your email.  You can even go through a service like vCita to offer customers and clients an ability to schedule a phone call appt. with you.

Alternatively, provide your text number or messenger info in your response email and have them reach out to you there.  If they send you a text, or message, respond with the above responses, and it’ll both provide a more more personal response, and demonstrate to your clients/customers, several different sways for them to reach out and contact you.

 

Browse

This probably comes down to if you use the internet at all on the weekend.  If you do, it takes little effort to identify a couple competitors and also someone who is doing everything right.  Take a look at the “doing everything right” website and take mental notes of what you’d like to see on yours.  But also, look at your competitors websites, with a critical eye.  Take note of any differences, some of what they’re doing might be working for them.  Also take note of the similarities, how can you provide similar info but differentiate yourself?

Use your mobile phone for this.  Seriously! If your website, or any of your competitors isn’t showing up best here, you’re killing opportunities.

 

Watch Weekend TV or Read the Newspaper

You’re reading this article from and internet marketing firm.  We want to provide solutions for you to make sure your customers know that you are the people to solve their challenges.  But internet marketing is not the only game in town, nor should it be.

The goal of everything is to create “stickyness.”  Potential customers should see your website, and be compelled to visit your Facebook, explore your YouTube, refer back to your Blog, and during all this they should be provide many options for reaching out to you.  It’s a lofty goal, but when accomplished you can keep them bouncing between content you created (or paid to have created) and you’ll be the voice of the solution to their challenges as long as they stay in that customized user experience.

TV and Print, know this that’s why they always reference a website of Facebook page on their copy.  They want you to visit them there.  If you do, do you think you’ll see a video advertisement of some sort (you bet) – they’re trying to be sticky too!  Point being, think about what motivates you to go from one source of ad copy to another, newspaper to website for instance.  Look, learn, and incorporate those methods into your printed material (even if it’s a flyer), use it on your Facebook autoresponder, add it to your email signature.

The point of this simple thing you can do is to learn, even when passively paying attention and enjoying a Sunday program.

 

Are We Missing Anything Obvious?

Do you use a process, shortcut, application, or an anything else to effectively add value during the weekend or on vacation?  Share your thoughts below, please!

 

 

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Here’s How PowerPoint is Better Than Keynote https://www.corevaluesconsulting.com/powerpoint-better-keynote/ Tue, 07 Feb 2017 18:03:03 +0000 https://www.corevaluesconsulting.com/?p=10386   If you’ve ever experienced the privilege of having to present an idea in class or in a meeting you appreciate how useful a PowerPoint presentation can be.  I recall sitting in boot camp many moons ago.  In Marine boot camp we had quite a bit of field training.  And in the field a PowerPoint ...

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If you’ve ever experienced the privilege of having to present an idea in class or in a meeting you appreciate how useful a PowerPoint presentation can be.  I recall sitting in boot camp many moons ago.  In Marine boot camp we had quite a bit of field training.  And in the field a PowerPoint isn’t the best option; our instructors used hard copied-laminated sheets sandwiched between two 2×4 boards.  I couldn’t help but think at those moments and in my memory of them since, “Wow, thank God we have PowerPoint!  Updating one of those laminated – hard copies would be a real pain.”


Flip Charts are the O.G. PowerPoint

I’m sure at this point, anyone who was born before 1980 is rolling their eyes.  And having been born in the very early 1980’s, I do remember a time before powerpoint, and even, the widespread use of computers in school or work.  But even if I remember that time, I’m not actively seeking it out.  PowerPoint is one of those tools that have changed the world.  And generally for the better.

In response to PowerPoint changing the world, others have sought to copy and improve upon it.  Keynote being a prime example.  To be honest Keynote is wonderful for some applications, but PowerPoint is the original, and in many ways is a better choice than PowerPoint.

So with the disclaimer that I tend to use Keynote first, in order to provide objectivity, here are a few ways that PowerPoint is in-fact better than Keynote and all other Presentation Platforms.

 

Compatibility

Nothing in the world of computers de-stresses a situation more than working with tools that are imminently compatible.  When you work with PowerPoint you know that you can save something on a thumb drive or even on the cloud and pick it up from another computer, another brand of computer, another network, most other operating systems, and so on.  PowerPoint on one computer is the same PowerPoint on all computers.

In contrast, when designing in Keynote, I acknowledge that I better be bringing a laptop along to wherever I’m going because in 99 out of 100 cases the location I’m traveling to won’t have a Mac with Keynote installed.  My failsafe is lugging around my MacBook Pro.  You don’t have to worry about this with PowerPoint and that’s a huge bonus!

 

Education 

Most people use PowerPoint in school.  PowerPoint is the platform they grew up learning.  It’s like Microsoft Word; it’s fundamental to producing coursework now-days.  This robust education pipeline leads to a familiarity that other platforms would require generations of work to overcome.


Children Learning PowerPoint circa 1935, Colorized

In fact, that’s a huge barrier for other platforms.  In order for other platforms to strong arm their way into this software use case they essentially have to aim to be more user friendly.  But that’s a tall task compared to PowerPoint, when for over 20 years – 12 year olds have been able to figure it out.

 

Capabilities 

The reason other platforms have to aim to be more user friendly that they have to convince current PowerPoint users that their platform is easier to use to achieve the same goal.  Because the alternative is to convince PowerPoint users that their platforms are more capable than PowerPoint.  And that’s a tough task.

There are aspects and user segments that might find a program like Keynote either easier to use or more capable/powerful.  But from an Keynote fanboy himself (me) to the PowerPoint faithful, I openly admit that with enough elbow-grease, PowerPoint can do pretty much anything Keynote and other platforms can do.

The reason other platforms have to compete on ease of use is because they simply can’t claim to have a competitive edge for capabilities.

 


 

Third Party Compatibility

One capability that is glaringly missing among all other platforms is cross-platform compatibility. If you’re developing a presentation locally but want to save it and send it online, platforms like Google Docs are great!  If you want to upload a presentation to Google Docs and edit in a browser window (not have to take your computer with you everywhere you go!), then you best be working in PowerPoint.

Of course if you’re desperate to stick with Keynote, you can export to PowerPoint just for the ability to upload to Google Docs.  And that process in itself should say something about the power and cross platform compatibility of PowerPoint.  When the main competition for the software has the ability to export to PowerPoint (.pptx).

 

What Else?  

Surely there are other things we’re missing.  Strengths, weaknesses?   Are there other platforms we should review or share our thoughts on?

 


If you liked this, you might also like:

How Keynote is Better than PowerPoint


Did you know that we’ve delivered over 200 presentations in the last 4 years? We specialize in website design and SEO, but we also consult  on PowerPoint & Keynote development.  If you have a presentation that needs some pick-me-up.  Let us take a crack at it.

 

 

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Here's a Great List of Reasons Why PowerPoint is Better than Keynote PowerPoint is more than the most common Presentation Platform, it is also the best. Here are several reasons why you should use if first vs using Keynote. Apple Keynote vs PowerPoint Alder,PowerPoint,PowerPoint Guru,Presentation Design,Presentation Design Tools,PowerPoint
How Keynote is Better than PowerPoint https://www.corevaluesconsulting.com/keynote-better-powerpoint/ Mon, 06 Feb 2017 18:25:43 +0000 https://www.corevaluesconsulting.com/?p=10354   Keynote is Better than Powerpoint Apple’s Keynote presentation software is a brilliant solution for creating clean, crisp, and beautiful presentations.  I am a bit of an Apple fanboy, so it should come as no shock that I may sound less objective and more like I’m being a shill for my favorite product.  But if ...

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Keynote is Better than Powerpoint

Apple’s Keynote presentation software is a brilliant solution for creating clean, crisp, and beautiful presentations.  I am a bit of an Apple fanboy, so it should come as no shock that I may sound less objective and more like I’m being a shill for my favorite product.  But if I’m glowing a bit, it’s honestly because I believe that Keynote is a tremendous presentation platform.

 

Why Keynote is so Great

There’s a bit of a cold war between Keynote and Powerpoint users.  You might not realize this because to you it doesn’t matter, and why should it?  But for someone to unequivocally state that one is better than others is to essentially fire a shot across the other side’s noses.  In the ensuing debates that follow, the typical back and forth consists of:

Keynote Fanboy: “Keynote can do such and such”

Powerpoint Stooge: “PowerPoint can too”

And they continue like this until someone gives up.

But I can tell you one excellent reason right now why Keynote is so Great, and better than Powerpoint.  It simply looks better, easier.

 

It Looks Better, Easier

Have you ever created a detailed, thought intensive PowerPoint and sat back..looked, scratched your head and though: “I wish this didn’t look so much like a PowerPoint, sigh..”

If the answer to that is a ‘no,’ then it’s very possible that you either don’t make many PowerPoints or you don’t consider the audience when you do.  At this controversial statement, I digress.

Out of the box, PowerPoint and Keynote both give you basic templates that you can use to structure your presentation.  To some degree these are crutches set up so that anyone can quickly start using these presentation tools and get something going in short order.  However, from step one, the PowerPoint themes are structured to look generic.

PowerPoint = Boring Themes

 

Powerpoint is Generic

The counter argument from PowerPoint users in the Keynote-PowerPoint war is that you can do anything with PowerPoint that you can do with Keynote.  However, this is only really true for power-users.  Users that are comfortable delving deep into the weeds or seeking answers on forums for creating that really neat bouncing basketball animation or transition effect.  And that’s kind of the big problem here…

There’s really no getting around that unless you’re a power-user of PowerPoint, everything you create is probably going to be based on a template that millions have used before you.  Your flying in words effect on the “Parcel” theme is going to be something your audience has seen so many times that it has become de facto amet.

Keynote = “Lickable” Themes

Keynote is Beautiful

In contrast to PowerPoint, Keynote has gorgeous basic themes and templates.  To add to this, the themes are diverse in purpose as well.  The basic themes for PowerPoint all lend themselves adequately to classroom or generic office settings.  Whereas Keynotes basic theme templates have a wider spectrum of basic uses.

If you want a basic presentation, no frills, something to start building from scratch – you have a black or white My Presentation theme ready to go.  If you want to create a showcase for your product, Showroom is setup for that, again – right away from the basic theme chooser that comes pre-loaded in your software.  Perhaps you want to create a slideshow of pictures, again, preloaded as the Photo Essay theme.  Seriously, if you’re looking at which software gives you the best looking and wider array of choices up-front, there’s no competition.  Keynote is cleaner, slicker, and will make your material look better – if you’re a novice user.

 

Keynote is Powerful

If you’re a more advanced presentation builder, Keynote is powerful…like really powerful.  Let’s not discount what we were talking about in the last section because it does have an important statement to make in the statement, “Keynote is Powerful.”  Remember, from step one, Keynote has a leg-up in how it looks as a finished product…so let’s take that same leg-up and apply it to the work a more advanced presentation builder is trying to accomplish.

From a purely practical perspective, being able to focus on how the presentation comes together instead of both how it comes together and how it looks is a big time saver, and bonus.  In addition to this, you have a suite of tools that are more easily accessed than on PowerPoint.  within two clicks you can do amazing in-slide transition and animation effects that really, “Wow!” audiences.  Additionally you can do the following (and much more).

 

 

Instant Alpha on Images

Simple & Advanced Animation and Timing Effects 

 

Widescreen (16×9) & Standard (4×3) from the Theme Selector

 

Keynote Live (broadcast slideshow directly to devices like cell phones, tablets, and computers)

 

 

Also…

Advanced image effects from main view (without having to dig in menus)

Easily display screen capture images and videos (integration with Quicktime & Photos)

 

And More

I’ve been using PowerPoint or Keynote for going on 20 years at this point.  Like most people I learned presentation software on PowerPoint first.  I recall tutoring elementary school children on the finer points of Powerpoint back in 1999.  So, it’s fair to say I’ve grown with PowerPoint as a presentation tool and I’ve seen how it’s changed the status quo of board-rooms and classrooms alike.  However, starting a couple years ago, I began designing in and using Keynote personally, for more and more projects.  The reason being, it was easier to work with, it looked better, and the final product left audiences with a superior impression.

You certainly can achieve most options on PowerPoint that you can with Keynote, but you have to have a higher skill level to do so.  Even then you often need an entire suite of applications to achieve results that are easily accomplished within Keynote.

 

So, Now What? 

Well, whatever your goals are, we want to help you make your presentations work!  There are a lot of other ways to use Keynote, in addition to building presentations.  We have so much to share.  Many more use cases to impress you and your colleagues / clients.  If you want to stay update with awesome tools and great ways to use them, sign-up here.

In the meantime, here’s a YouTube video we created using Keynote:

 


If you liked this, you might also like:

Adding the “Wow” Factor to PowerPoint or Keynote 

 


Did you know that we’ve delivered over 200 presentations in the last 4 years? We specialize in website design and SEO, but we also consult  on PowerPoint & Keynote development.  If you have a presentation that needs some pick-me-up.  Let us take a crack at it.

 

 

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A Whole Heap of Reasons Why Keynote is Better Than PowerPoint Apple’s Keynote presentation software is a brilliant solution for creating clean, crisp, beautiful presentations. Here are reasons why it beats PowerPoint. Keynote,PowerPoint vs Keynote,Presentation Design Tools,Keynote
Your Time is Too Valuable to Spend it Writing Blog Articles https://www.corevaluesconsulting.com/time-is-worth-more-than-blogging/ Wed, 11 Jan 2017 21:27:47 +0000 http://www.corevaluesconsulting.com/?p=10210 Those who have run a small business know the value of constantly reminding yourself that you have a finite amount of time and an infinite number of things to do. You could write or you could build your customer base, enhance product delivery, streamline your supply pipeline, evaluate your marketing, or any number of other ...

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Those who have run a small business know the value of constantly reminding yourself that you have a finite amount of time and an infinite number of things to do. You could write or you could build your customer base, enhance product delivery, streamline your supply pipeline, evaluate your marketing, or any number of other activities that bring money in the door. This is good. What you do with your time needs to be deliberate and it needs to have a direct measurable impact on your bottom line.

 


 

What is your time worth?

 

So..What is your Time Worth?

For the sake of discussion, let’s say your time is billable at $60 / hour ($1 / minute). How long will it take you to write 500 words on something related to your business? If you’re comfortable researching good content, you know your industry, and have a plan – it might take you between 30-minutes and an hour to lay out the bones of a great blog article.

Writing the article: 60 minutes – $60

Total Time Investment (so far): 60 minutes – $60

Drafting content is only part of the work, now you have to publish it. You can certainly post it in your WordPress page and click, [publish]. But remember, you are writing this for an audience. You want them to find the content when they search for your product keywords in Google or Bing. Have you defined keywords? Good articles are written with this in mind.

 

What are your goals?

This is the point where you have to ask yourself, are you aiming for great or good enough? Is your brand, your product, great or good enough? If your answer is good enough, the rest of this article won’t be of value to you. If however, you seek to establish excellence as a hallmark of your brand, publishing and walking away is not enough.You need to edit and optimize your content for readability on all devices. You’ll want to make sure the content is optimized for search engine traffic (SEO – search engine optimization). You will want to make sure you have defined meta descriptions and added legitimately great visuals. Great visuals, images, or videos almost always cost a couple $

Optimizing for readability, SEO & publishing: 60 minutes – $60

Total Time Investment (so far): 120 minutes – $120

 

Helpful Tools

Now your article is published, it’s optimized, it’s gorgeous. You have great content! You can use SiteAnalyzer or another SEO tool to look at your page and see that you are set for success. But that’s only half the post production challenge. How are you going to make sure you are engaging with social media? It’s a new world out there and in that new world Social media now drives more traffic to many websites than search engines. If you were (rightfully) concerned about Search Engine Optimization, you should be focused at least as much on Social Media Optimization.This has to be part of any blog building plan.

Optimizing for Social Media & Publishing: 30 minutes – $30

Total Time Investment (so far): 180 minutes – $180

 

Measuring your Progress

Finally, analysis. If you can’t measure how effective the work your doing is, it’s not work.. it’s gambling. How are you going to establish whether the phone call you received today is related to the words you drafted on your website three months ago? How can you justify spending $3000 on a website upgrade if you don’t know where your traffic is coming from? How can you build a path to your front door if you don’t know where your clients are finding the path in the first place. All of this is wrapped up in analysis. You need to know the effectiveness of your writing. What is it doing for you. Is it worth your time? Again, what is your time worth?Analysis is tricky. You have to have a great system in place to parse data and create good conclusions from what you find. Then you have to have a system in place to evaluate whether your conclusions were correct. Typically by evaluating whether the actions you took based on them had the expected result. Assuming you have all of this planned out and setup, analysis and evaluation will take you about 30 minutes per post.

Analysis, conclusion building, and evaluation: 30 minutes – $30

Total Time Investment (so far): 210 minutes – $210

 

The Value Proposition

As someone focused on making sure you manage your time and/or budget effectively – is creating one 500 word article worth 3.5 hours of your time? Keep in mind that in order for you to see any net value in writing a blog, you’ll want to post original and excellent content at least once every 7-10 days. This is your value proposition. Creating and publishing content is a wonderful direction to take towards viral marketing and long term website traffic. However, to do it effectively means accepting a significant opportunity and financial cost:

(your billable rate) * (3.5 hours per post) * (3-4 posts per month)

Or, about 12 hours per month

Would you pay yourself 12 hours per month to create content? If that’s your business, to create content, maybe. But if you’re busy delivering your product, for the sake of your business – save yourself money and stop considering it…pay someone to do it for you!

 

You can do everything, but should you?

You could do your taxes, but you pay a CPA because they’ll do it faster and cheaper, and probably better. You could do your oil changes, but you pay someone because they will make it convenient. You could build your own website, but you pay someone else because it would take too much of your time and effort to build and maintain it. You should look at your content the same way. You can generate your content, but if you pay a great ghostwriter to do it they will save you time, save you money, and drive business to your front door. If you find a good ghostwriter, it’s some of the best dollar for dollar marketing you can buy.

 

Guess What!

Core Values Consulting builds and ghostwrites custom blogs for most of our clients.  We will build yours too… Connect with us and we’ll work on the details!

 

 

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Adding the “Wow” Factor to PowerPoint or Keynote https://www.corevaluesconsulting.com/adding-wow-to-powerpoint/ Wed, 11 Jan 2017 21:04:35 +0000 http://www.corevaluesconsulting.com/?p=10205   Developing a branded design is a challenging process. Whether your product is a new letterhead or a stellar PowerPoint presentation, the look is typically the last thing many think about. Consider how you use your phone, and how phones have changed in the last 10 years. What can a cell phone tell us about ...

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Developing a branded design is a challenging process. Whether your product is a new letterhead or a stellar PowerPoint presentation, the look is typically the last thing many think about. Consider how you use your phone, and how phones have changed in the last 10 years. What can a cell phone tell us about Function vs Form in PowerPoint Presentations?


 

Cell Phones, huh?

It used to be that a phone’s form defined its use. Small, flip phones, with small screens meant cell-phones were to be used mainly for quick conversations. A little bit of texting. And certainly no internet browsing. In 2007, an inversion in the way we interact with phones happened though. The iPhone changed the dynamic of form defining function to function defining form. The way we use our phones from that point forward would define their form. The form would be a deliberate response to the use demanded by the end user, the customer.

“Any customer can have a car painted any color that he wants so long as it is black.”

This isn’t he fist time an inversion like this happened either. Henry Ford famously said he’d deliver his ford model-T in any color as long as that color was black. The function was automotive travel, there was little need, or competitive pressure, to differentiate and develop products that meet customers desires..for a time. Shortly though there were dozens of car manufacturers making products that met the needs of customers and the automobile transitioned from form defining function to function defining form. Now you have a vehicle for whatever your need is in getting from point A to point B.

 

Death by PowerPoint

If you’ve ever sat through a death by PowerPoint presentation you understand how important it is to get from point A to point B! Few things in life are worse that a bulleted PowerPoint or Keynote presentation, where the instructor is reading directly from the slides. Honestly, why even have an instructor? You have been witness to perhaps the most poignant example of form defining function. If you’ve been given the task of talking to a group. Delivering a presentation that has to cover points A, B, C & D. You’re going to use PowerPoint or Keynote. That’s almost a given. If you use these presentation programs, you’re potentially going to create a death by PowerPoint presentation if you’re not careful. The form of the programs themselves lend themselves to perpetuation of this pattern.

 

Be Considerate of your Audience

Consider what it might mean to those sitting through your material if you designed your presentation in a manner that the function of it defined its form. In this vision, the function of your presentation is what you want the audience to remember. You, the maestro of the information should be intentional in what is said, when it’s said, and how it’s said. You can’t do that if your PowerPoint and materials don’t let you.

 

Bonus

From the Core Values Consulting YouTube Feed:

Did you know that we’ve delivered over 200 presentations in the last 4 years? We specialize in website design and SEO, but we also consult  on PowerPoint & Keynote development.  If you have a presentation that needs some pick-me-up.  Let us take a crack at it.

 

 

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This is how you add the "Wow" Factor to PowerPoint or Keynote This is how you design PowerPoint and Keynote the right way. Our fundamental secret to engaging your audience and making them say, "wow!" Read More.. PowerPoint
How to Assess the Price of Search Engine Optimization https://www.corevaluesconsulting.com/pricing-seo/ Wed, 11 Jan 2017 06:10:55 +0000 http://www.corevaluesconsulting.com/?p=10184 We get asked, often after having been referred to a new client, how much does SEO cost. This is a tough question to answer. As our services are not traditionally..“off the shelf.” They (SEO Services) are usually packaged specific to the needs and goals of each client. Still, we can help everyone to understand the ...

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We get asked, often after having been referred to a new client, how much does SEO cost. This is a tough question to answer. As our services are not traditionally..“off the shelf.” They (SEO Services) are usually packaged specific to the needs and goals of each client. Still, we can help everyone to understand the cost of SEO a bit through explanation.


 

SEO is a Service not a Product

It’s probably good if we explain a bit more about the difference between those two terms, service & product. A product is something you buy, it’s tangible and finite. You can buy a URL, domain, email address, storage solution, server space, book, etc. Someone produced it for you, now you own it; either through direct sale agreement with the maker or through purchasing it from a secondary party (you bought it through a vendor or store). A service however, may contain products, but is more of a long term approach. In regards to SEO, Core Values Consulting typically provides monthly reports and analysis, audits, blogs, content, and copy as products within the overall SEO service we provide.

And the point is..

The purpose of discussing this goes back the initial question most often asked by our amazing, yet cost conscious (potential) clients…

“How much to buy SEO?”

Unlike the products described above.. you can’t own SEO. You can’t buy it off a shelf. SEO is the result of consistent effort to structurally and contextually optimize your website for search traffic. You can however, own the products of those efforts. The products being analysis, site copy and content, and maybe the most valuable of all.. the subject matter authority and opportunity that comes from a high ranking page on Google, Bing, Yahoo, and other search engines.

 

Guess What!

Core Values Consulting builds SEO directly into the websites we create and renovate for our clients… Connect with us and we’ll do it for you too!

 

 

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