You work hard during the week and you should take your time to relax on the weekend. But, if you’re like me and all you think about is how to improve, increase, engage traffic to your website and create additional value.. it can be awfully hard to set down the laptop emerge once again into the daylight.
The good news is that whether you share more in common with a cave troll, or alternatively if you can’t stand the idea of becoming one with your desk, you can do five simple things – even on your day off that will improve your website and SEO.
This is super easy to do once you set it up. And we’re not talking about trying to find a great tool to view your Mom data on your phone. Just simple tools to allow you to see how much traffic you received over the weekend. You’re going to be checking Facebook anyway, don’t kid yourself. While you’re doing it, switch to any one of a number of apps that connect with your Google Analytics accounts and provide insights to take note of.
SEO & client engagement is built off establishing and carrying out a good plan. And in general a successful marketing and business is usually predicated on having a plan. If you don’t already set up some time to create your plan for the next week, you may be surprised to find out how much more effective it makes you on Monday morning.
In fact, making a good plan changes many habits you have during the week. On Monday you can jump right into whatever you had planned out over the weekend. This is great, the weekend gives you leisure and perspective. Once you’re in the trenches on Monday morning, you often lose perspective, and it becomes a “gosh-by-golly” approach to work. “I’ll just check my email and see if anything in there requires me to do something..”
Planning doesn’t have to be anything more than a couple notes as they come to mind about what to do during the week. A note to write an article about 5 things you can do for SEO on the weekend perhaps? Wunderlist is a fantastic tool to use for this. It’s simple and you can use ti to remind yourself of things you want to accomplish on certain days, weeks, accts. You can create sub-folders so that your notes for one topic are separated from another. And it syncs between all your devices and computers.
“But didn’t you just say this was a few simple things you can do over the weekend – while I’m being leisurely and stuff?” Yes, that’s the idea still. So, let’s walk through this. How can you engage your customers or website visitors over the weekend? How can you improve their website experience, and make them want to see your content more than your competitors? It comes down to being innovative as well as creative.
The first thing you should do is never let a message go unanswered for a couple days. Remember, it creates a lot of anxiety for people, and business owners, to reach out to you. They usually will look at your info several times over the course of hours or days before calling, and once they’ve called, emailed, or texted they just want the call to be over (initially). And if they’re reaching out to you on a weekend, this puts you in a tough spot. You sure as heck don’t want a customer call interrupting your 7 year olds birthday party.
To solve this, it depends on which medium you’re customers reach out to you on. Hopefully many mediums, but that’s a topic for another day. Let’s cover a few ideas below.
This is as simple as leaving a message, but in that message consider leaving instructions for alternative ways to contact you. Text, instant message, Facebook, Facebook messenger. And consider asking for alternative ways to contact. A lot of people screen their phone calls, and you’re still probably going to be an unknown # when you call back. Phone tag is a death spiral. Offer and capture alternative ways to contact.
Prepare a simple response. “Hey, [name]! Thanks for reaching out to me about [thing], I have a family event today, I will get back to you first thing Monday morning, is that ok? Or is there a better time to contact you?” A formulaic response does not have to be informal. It can sound as if you’re having a conversation with someone, and one like this has the added benefit of seeking their input on your plans. It helps put the whole conversation at ease come Monday morning.
Instant Message/Facebook Messenger
Most of these have the option now-days to provide an auto response to all messages coming in. Be deliberate and be conscientious in creating an auto response. Something like, “I’ll get right back to you.” best mean you’re already picking up your phone to get right back to someone. A broken promise and an unanswered message are both in the same realm on this topic and lead to no business for your efforts. Consider something to the effect of “Thanks for your message, can I get back to you shortly?” … Then make sure to get back to them – maybe by adding it to your notes in Wunderlist 🙂
Again, auto-responders are great in that they create engagement, passively. However, saying “Sorry I can’t get back to you right now, I’ll get back to you as soon as possible.” sucks. If I send you an email on Friday at 5:01pm, and get this, I’ve written it off long before Monday. I kind of figure you’re not going to get back to me. You can, however, offer alternative ways to contact, or even guaranteed times to respond in your email. You can even go through a service like vCita to offer customers and clients an ability to schedule a phone call appt. with you.
Alternatively, provide your text number or messenger info in your response email and have them reach out to you there. If they send you a text, or message, respond with the above responses, and it’ll both provide a more more personal response, and demonstrate to your clients/customers, several different sways for them to reach out and contact you.
This probably comes down to if you use the internet at all on the weekend. If you do, it takes little effort to identify a couple competitors and also someone who is doing everything right. Take a look at the “doing everything right” website and take mental notes of what you’d like to see on yours. But also, look at your competitors websites, with a critical eye. Take note of any differences, some of what they’re doing might be working for them. Also take note of the similarities, how can you provide similar info but differentiate yourself?
Use your mobile phone for this. Seriously! If your website, or any of your competitors isn’t showing up best here, you’re killing opportunities.
Watch Weekend TV or Read the Newspaper
You’re reading this article from and internet marketing firm. We want to provide solutions for you to make sure your customers know that you are the people to solve their challenges. But internet marketing is not the only game in town, nor should it be.
The goal of everything is to create “stickyness.” Potential customers should see your website, and be compelled to visit your Facebook, explore your YouTube, refer back to your Blog, and during all this they should be provide many options for reaching out to you. It’s a lofty goal, but when accomplished you can keep them bouncing between content you created (or paid to have created) and you’ll be the voice of the solution to their challenges as long as they stay in that customized user experience.
TV and Print, know this that’s why they always reference a website of Facebook page on their copy. They want you to visit them there. If you do, do you think you’ll see a video advertisement of some sort (you bet) – they’re trying to be sticky too! Point being, think about what motivates you to go from one source of ad copy to another, newspaper to website for instance. Look, learn, and incorporate those methods into your printed material (even if it’s a flyer), use it on your Facebook autoresponder, add it to your email signature.
The point of this simple thing you can do is to learn, even when passively paying attention and enjoying a Sunday program.
Are We Missing Anything Obvious?
Do you use a process, shortcut, application, or an anything else to effectively add value during the weekend or on vacation? Share your thoughts below, please!